Unleash The Innovation

NEOM Sport Open Innovation Program

Revolutionizing the Future of Sports

The NEOM Sport Open Innovation Program is an unprecedented opportunity for sport-tech companies worldwide to be part of a groundbreaking initiative. With the support of the Global Sports Innovation Center (GSIC) powered by Microsoft, NEOM is seeking to select the most innovative and promising startups that can revolutionize the sports industry.


Join a prestigious global startup competition that focuses on revolutionizing sports infrastructure through innovative AI-powered solutions.


Showcase your expertise in AI and technology by developing solutions that optimize sports facilities and enhance the overall sports infrastructure.


Collaborate with NEOM and GSIC: Get the opportunity to collaborate with NEOM, a futuristic city built on innovation, and the Global Sports Innovation Center (GSIC), a leading sports innovation hub.


Be at the forefront of driving innovation in sports by leveraging AI to enhance connectivity, construction efficiency, inclusivity, security, and livability in sports facilities.


Gain access to valuable resources, including mentorship, funding opportunities, and networking events, to help your startup scale and succeed.


Unleash your innovation and shape the future of sports. Explore the challenges below and make an impact.

Adventure Sports

Visitor Experience

Capacity Building

Security Component

Artificial Intelligence

AI-Driven Sports Facilities Building

AI-Enhanced Pure High Performance




Applications Opens




Applications Close




Winners’ announcement

Applications Period is Closed



The winner of the NEOM Sports Open Innovation Program will receive the following prizes:

Financial Prize

Up to 50.000 € for the development of a proof of concept (PoC) or project within NEOM and the opportunity to continue engaging in further potential commercial opportunities for the region's development.

Industry Event Participation

Participate in an exclusive industry event hosted by NEOM and GSIC, where you can present your solution, network with experts, and forge valuable partnerships.

All-Inclusive Visit to NEOM

Enjoy a five-day visit to NEOM, including accommodation, meals, and a captivating tourist experience for two people. Explore NEOM's visionary world and forge connections within the NEOM community.

Selection Criteria

The following criteria, rated from 1 to 5 (being 1 the lowest and 5 the highest) will be evaluated for the selection of participating projects in each of the stages of the process (verification of eligibility, evaluation and selection):

1. Innovation

The extent to which the submission is unique to, or adds value to, existing solutions.

2. Impact

The extent to which the submission demonstrates the potential to effect change.

3. Scalability

The extent to which the submission can scale and the potential to implement it internationally.

4. Maturity

Maturity of the team, the organization and the stakeholders.

5. Sustainability

Social and Environmental sustainability of the project aligned with the sustainability agenda of the NEOM.

6. Business Model

Feasibility and economic sustainability of the project.



The land of the future, where the greatest minds and best talents are empowered to embody pioneering ideas and exceed boundaries in a world inspired by imagination.


NEOM is a region in the northwest of the Kingdom of Saudi Arabia. NEOM means ‘new future’ and with more than 2,800 staff – from 86 countries – already living and working here onsite, it has already become a home for people who dream big and want to be part of building a new economic model for the country and the world.


The name NEOM is derived from two words. Envisioned by His Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors, the first three letters come from the Ancient Greek prefix neo – meaning ‘new’. The ‘M’ is the first from ‘Mustaqbal’, an Arabic word meaning ‘future’. The M is also the first letter of the Crown Prince, Mohammed bin Salman.


More information: https://www.neom.com/en-us

GSIC powered by Microsoft


The Global Sport Innovation Center powered by Microsoft is a non-profit organization powered by Microsoft that connects different players in key areas to create value in the sports industry. GSIC is a global reference center working with the best sport tech companies and sport entities.
GSIC facilitates synergies and provides its members with value-added services that enable sports entities and companies to grow and develop with the help of experienced professionals in sports tech ecosystem.


More information: https://sport-gsic.com

Are You ready to participate?

Get ready to showcase your innovative solution and join the ranks of visionary entrepreneurs and forward-thinking startups.


Have questions or need further information? We’re here to help. Contact us today and our team will be happy to assist you.

Ready to participate?